Skip to content
Lumax MediaLumaxMedia
Back to Services

01Strategy & Growth

Marketing Strategy

Positioning, audiences and a channel plan tied to commercial targets.

Positioning, audience definition, messaging architecture and a channel plan tied to commercial targets rather than vanity metrics. We start with the numbers the business actually needs to move, then work backwards to the creative.

What's included

Market & Competitor Research
Positioning
Audience Segmentation
Messaging Frameworks
Channel Planning
Campaign Architecture
KPI Definition

Next step

Tell us what you want people to feel.

Send a brief, or send nothing at all — a thirty-minute call is usually enough for us to come back with a direction and a price.